Archive for the ‘advertisement’ Category

Persuasive advertising taken to the next level

Samstag, Mai 9th, 2009

In the dull and dreary time between TopGear seasons I turned back to the warm memories of bygone happiness, trying to watch some best-ofs in the video section of our beloved TV show. Understand my disappointment so, when the screen just stayed utterly black, shouting „LOADING PLAYER“ — for ever.
First I considered it a bug and moved along, but as it has not been fixed after one week, I tried to understand where exactly the problem was.
As it turns out, the blokes at topgear.com fiddled about the javascript starting the flash player, informing it whether or not the ads integrated into the page are loaded and displayed properly — which (of course) isn’t the case with Adblock Plus turned on. After turing it off and reloading the page, the videos worked as expected.

Still have to figure out, what this makes me think and feel…

Sony proudly presents — the US government!?

Sonntag, Februar 8th, 2009

The nice jQuery carousel on WhiteHouse.gov shows teasers for different kinds of content, and — already for the second time — depicts a preview of Barack Obama’s weekly address on an exceptionally good looking Sony display.

As far as can be told from the pictures the object of desire is most likely a Sony LMD-2450W LUMA Series (or one of its siblings) which comes at $3000 or so, featuring 1920x1200px WUXGA (so real HD) resolution, PiP, … mainly targeted on professional video editing.

Aside of all the impressive technical detail, there is one issue, though. Why does the US government offer free advertising space on such a prominent place. Or, to ask the other way around, what did Sony pay to be allowed to provide this display to the President’s Oval Office?

Somehow it occurs to me that in most of the western countries a piece of gadget-colored duct tape (or eventually a more sophisticated method) would have prevented this product placement. Unless, of course, it happens on purpose. And who had the feeling that anything concerning Barack Obama, over the last months, happend by accident?